EGYPT · CONSTRUCTION

REIMAGINING A 25-YEAR
CONSTRUCTION BRAND.

THE PROJECT

A connected brand and digital transformation for one of Egypt’s leading construction companies.

The opportunity was bigger than redesigning a logo or launching a website. REDCON needed a modern expression of its scale, legacy and ambition—built to work consistently across corporate, digital and media touchpoints.

Brand Identity TransformationWebsite DevelopmentDocumentary ProductionDigital Brand Applications

OUR APPROACH

ONE DIRECTION.
CONNECTED EXECUTION.

ARABISK connected identity evolution, digital experience and premium documentary production under one visual and strategic direction. The work balanced the value of a long-established brand with the clarity and energy required for its next chapter.

THE TRANSFORMATION

EVOLVING A LEGACY BRAND
WITHOUT LOSING ITS EQUITY.

The identity evolved a logo that had represented the company for approximately 25 years, creating a more contemporary system ready for digital, corporate and production applications.

SELECTED OUTPUTS

BUILD A SIMILAR PARTNERSHIP

YOUR CHALLENGE.
THE RIGHT CONNECTED TEAM.

Start a Project

REIMAGINING A 25-YEARCONSTRUCTION BRAND.

A connected brand and digital transformation for one of Egypt’s leading construction companies.

ONE DIRECTION.CONNECTED EXECUTION.

EVOLVING A LEGACY BRANDWITHOUT LOSING ITS EQUITY.

YOUR CHALLENGE.THE RIGHT CONNECTED TEAM.

REIMAGINING A 25-YEAR
CONSTRUCTION BRAND.

ONE DIRECTION.
CONNECTED EXECUTION.

EVOLVING A LEGACY BRAND
WITHOUT LOSING ITS EQUITY.

YOUR CHALLENGE.
THE RIGHT CONNECTED TEAM.